PAX Labs, Inc. CEO Tyler Goldman

Goldman has over 20 years experience leading technology companies. He was previously the CEO, North America at Deezer, a top global music streaming service, CEO of BUZZMEDIA, the largest pop-culture digital publisher, SVP and founding member of Movielink, a movie streaming service sold to Blockbuster, and founder and CEO of Broadband Sports, an early Internet pioneer.

“Tyler has a tremendous track record in the tech industry, building premium brands by delivering products in new categories that super-serve consumers,” said PAX Labs co-founder and chief product officer James Monsees. “We have set out to do the same from day one, achieved a great deal of success in a short period of time and are confident that Tyler is the ideal executive to further accelerate our growth and lead us into our next stage.”

Introduced last year as the first premium e-cigarette, JUUL is the fastest-growing electronic smoking device in the U.S. convenience store channel, having grown 94% this year according to IRI. It has also out-indexed industry growth in the e-cigarette category by 600% this calendar year. Demand for JUUL validates the emergence of a premium segment e-cigarette category, with JUUL being priced materially above all other offerings. Despite recently quadrupling production capabilities, JUUL continues to experience sellout across the country.

“Over one billion people in the world smoke. Almost all are looking for a better solution. While early, PAX Labs’ platform is offering these consumers better solutions and, in so doing, the company is transforming the smoking business. PAX Labs already has scale with two market-leading products, has developed incredible IP we can continue to leverage to better meet existing needs and address new needs, and is growing at a rapid rate—what’s not to like?” said Goldman.

Read more about Tyler from Business Insider and TechCrunch.